Tag Archives: niche

Top Tips for Advertising

marketing tipsAs with any industry in its day-to-day life, such as advertising and business, there are always tips on how best to deal with situations, how best to approach people depending upon the circumstances and the reason for approaching.

For the world of advertising, here are some basic tips that will help you along and help you achieve your desired goal more expediently and effectively.

* Find your target audience.  You will have to do some initial research.  For online advertising you’ll want to use an ad tracker, as this will give you an idea of where your ad is going and what industry setting you get the most views from.

* Know your competitive edge.  What can you offer that others can’t?  Maybe they can offer the same thing but can you find a different spin or edge to make your product more appealing?  Maybe you can go one step further in offering up just a little bit more.  Maybe you have more experience or knowledge.  There are a lot of ways to form a competitive edge.  Know your market and your competitors and be creative.

* Establishing your image can be the best or worst thing for you depending on how you project.  If you project a bad image for yourself or your company, then your sales will most definitely not be where you want them to be.  Always be professional.  Be careful of what you say, whether it be on air or in print.  Use a catchy logo and tag line.  Make your image good and consistent so that it becomes recognizable.

* Spend and make money – many people don’t like this age old adage – You have to spend money to make money.  But it is very true.  You will eventually spend money on advertising, even with free advertising as time alone is money.

The more money you spend, generally the better your reach.  You don’t want to lower your effectiveness in sales by cutting corners.  The cheaper and free advertising may be a good short term solution when you’re starting out but eventually you will want to look into different advertising options that may require more money.

While most advertising is budgeted, don’t be a stick-in-the-mud with that budget.  All industries have “seasonal” times.  Learn the best times and season for your product or service and during these time increase your budget.  Look at places such as Wal-Mart for back to school or holiday sales – they don’t stay within their set advertising budget.

Knowing when your high and low sales points are will be will become a cornerstone in determining when to go over budget.  Keep in mind as well that these seasonal times can change according to economy and market changes.

* Know your market; find your niche.  You do not want to advertise in the wrong “community”.  If you want to sell rodeo tickets you don’t go to a baseball game.  Do your research to find your niches.

* Diversification is a great key to advertising.  You never want to use just one measure of attracting customers.  Generally the wealthiest businesses are the ones that use a many-fold approach in finding new clients and customers.

* Keep in mind that your product or service will not appeal to everyone, no matter what you do.  If you spend the time and money trying to appeal to everyone, you stand a high risk of losing more than you are gaining.  This is especially so when you are a smaller company.

Even the major fast food chains don’t do this.  They have a market and they know who that market is.

While these tips don’t sound too difficult, you would be surprised at just how many people struggle with advertising. The key is always to diversify, be persistent and track your results ruthlessly so that you know what’s working and what isn’t.
julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, homeschooling mom, business owner, professional writer, blogger, nature photographer and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.


Finding Your Niche

niche marketing imageYou will find that some Internet marketers choose to work exclusively with niche marketing.  A niche market is a highly targeted group of people.  For instance, if you sell cosmetics, a wide target market would consist of people who use and buy cosmetics.  A niche market may be people who use and buy mineral cosmetics.

There is a big difference between the two.  If you do not carry mineral cosmetics, the smaller niche market will not buy from you.  And if you only carry mineral cosmetics, there will be people in the wider target market who will not buy from you.

The reason Internet marketers like to work with niche markets is having the opportunity to be the only carrier of a product that will fit that niche market’s needs.  It may take some work, but if you can find a niche and offer a product or service to them, you have the opportunity to sell a lot of products or services.

Start researching your own interests and see what comes up.  Or take your target market and find out if there is a product or service that a highly targeted number of them need, but can’t seem to find.

You can use services like Wordtracker to determine which keywords and phrases are being searched the most often.  For instance, if your target market is people that home school their children, and you plan on having a niche site about creating lesson plans, you can use the service to see which type of lesson plans are the most sought after.

Not only will you want to take notice of how many searches are being performed, you will want to see how many competing pages there are.  Your best bets in niche marketing will be to find a phrase that is searched on a lot, but doesn’t have many competing pages.

In addition to this type of research, you can also set up a campaign amongst your own customers and mailing list and simply ask them what type of products or services they would like to see you offer.  This can give you some great ideas that you may not have thought of yourself.

As you start to develop ideas about which niche you would like to focus on, start taking notice of your competition.  Study the products and services they offer, the features and benefits of these products, and their price points.  This will help you develop your product. What are the things you can improve upon?  How can you make your product more unique?  How can you provide more benefits to the user or how can you make your product more affordable?

Once you have settled upon a niche and developed a product or service, you will need to develop a website and start promoting your item(s).  You can then think of more products and services to offer to this same niche or you can start the process over and find a new niche to market to.

julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.