What is worse than not marketing your website? It is getting bad backlash from doing the wrong thing. At least if you aren’t marketing you still have the opportunity to do so. When you are getting a bad rap, people may avoid you like the plague. Here are some marketing do’s and don’ts to keep in mind as you go forward from this point.
1. Keep the name of your website short and to the point. When it comes to reading something on the Internet, shorter is better. People lose interest quickly and a long name will not be catchy enough to stay on their minds for very long. This is a business that you want to keep going for a long time. Choose your words carefully.
2. Use your signature line in forums and on emails. The signature line is not just for your name anymore. Include the name of your business, a brief description of what it is about, and the website link to find your main business page. Be sure to check with the forum administrators to find out what you can and can’t do as far as trying to get free advertising.
3. Do advertise offline to the local community. The local community is another sphere of influence that will help the word spread about your business. If money is an issue, advertise in church directories, newsletters, advertising books for special events, and the word of mouth method. Talking to people in the beauty shop, barber shop, church, and the Rotary Club meeting can earn you hundreds more visitors to the site.
4. Learn all that you can about search engine optimization. The idea is to be ranked somewhere on the first page of search results for as many search engines as you can. Most people only look on the first page because they assume correctly that they are the best places to find the information needed.
1. If you ignore the rules of posting information about your business on forums, they will boot you out. This type of blatant solicitation is prohibited on most forums. They let you use your signature line but adhere to the rules of what you can say.
2. Adding a lot of extra frills to your website page will not make it more attractive to the search engines. People who visit may like the bells and whistles but they won’t find you to admire them if you are consistently placed low in the page rankings.
3. Take a long time to respond to customer service issues. When customers send you email about a broken product or have a question, answer promptly. If you do not they will tell everyone that they know about your rotten service. That type of word of mouth marketing you can do without.
Marketing strategies will either help or hurt you. It takes time to see what works best so try as many as you can. Remember that the object is to attract customers, not anger them.
Julianne Alvarez-Wish is a military wife, mother, homeschooling mom, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.