Tag Archives: forums

Marketing Dos and Don’ts

dos and dontsWhat is worse than not marketing your website?  It is getting bad backlash from doing the wrong thing.  At least if you aren’t marketing you still have the opportunity to do so.  When you are getting a bad rap, people may avoid you like the plague.  Here are some marketing do’s and don’ts to keep in mind as you go forward from this point.

DOs

1.  Keep the name of your website short and to the point.  When it comes to reading something on the Internet, shorter is better.  People lose interest quickly and a long name will not be catchy enough to stay on their minds for very long.  This is a business that you want to keep going for a long time.  Choose your words carefully.

2.  Use your signature line in forums and on emails.  The signature line is not just for your name anymore.  Include the name of your business, a brief description of what it is about, and the website link to find your main business page.  Be sure to check with the forum administrators to find out what you can and can’t do as far as trying to get free advertising.

3.  Do advertise offline to the local community.  The local community is another sphere of influence that will help the word spread about your business.  If money is an issue, advertise in church directories, newsletters, advertising books for special events, and the word of mouth method.  Talking to people in the beauty shop, barber shop, church, and the Rotary Club meeting can earn you hundreds more visitors to the site.

4.  Learn all that you can about search engine optimization.  The idea is to be ranked somewhere on the first page of search results for as many search engines as you can.  Most people only look on the first page because they assume correctly that they are the best places to find the information needed.

DON’Ts

1.  If you ignore the rules of posting information about your business on forums, they will boot you out.  This type of blatant solicitation is prohibited on most forums.  They let you use your signature line but adhere to the rules of what you can say.

2.  Adding a lot of extra frills to your website page will not make it more attractive to the search engines.  People who visit may like the bells and whistles but they won’t find you to admire them if you are consistently placed low in the page rankings.

3. Take a long time to respond to customer service issues.  When customers send you email about a broken product or have a question, answer promptly.  If you do not they will tell everyone that they know about your rotten service.  That type of word of mouth marketing you can do without.

Marketing strategies will either help or hurt you.  It takes time to see what works best so try as many as you can.  Remember that the object is to attract customers, not anger them.

julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, homeschooling mom, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

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Turning An Ordinary Experience Into An Article

experience2As you may already know, article marketing is one of the best ways to drive free traffic to your website.  When you write an article and distribute it to an article reprint directory, other website owners and bloggers can use it on their sites.

In exchange for the free content, they will also publish a bio box at the end of the article.  You can include information about your website and a link to it.  Your article, and the incoming link, can be published over and over by many different people on various websites.  All of these incoming links equal more traffic to your site.

In addition to article marketing, you should also be writing articles for your own site.  The more content you have, the more likely it is the search engines will find you and send you free traffic.  Plus, the more helpful information you have on your website, the more likely it is that your visitors will return to your site.  If you have nothing to offer them, they won’t come back.

You can use ordinary everyday type of experiences as inspiration for your articles.  Your readers are just like you – the types of things that are affecting your life are also affecting theirs’.

Take a look at the experience you would like to write about and find a way to spin it so that it fits your business.  For instance, if you sell cosmetics, what are some types of events that happen every day that relate to cosmetics?

Many women are very busy in the morning and do not have a lot of time to spend on make-up application.  Or perhaps your daughter has taken your lipstick and drawn all over the bedroom wall – this is a good opportunity to give tips on how to remove makeup.

You can also take events from your own daily life and use them as a base for your articles.  If you have a website with information about marketing a home-based business, create an article about your busy day and your time management tricks.

The fact that you are writing in a way that is relatable can get you published again and again.  People will appreciate your honesty.  If they are having issues with something, they will feel comforted to know that they are not alone.  This can also build trust between you and the reader.  Once they trust you, they are more likely to become one of your customers.  Writing in this format is a win-win situation and will help you increase your profits.

julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

Using Forums to Increase Your Traffic

forum picIf you are familiar with the Internet and websites, you are probably familiar with message boards and forums. These online communities allow people to connect, share stories, ask questions, offer information, and build relationships. By participating in these forums you can network with other Internet Marketers, communicate with potential customers and increase the amount of traffic that is visiting your website.

Most forums allow you to add a signature line to your profile. You can choose to add your name, a logo or catchphrase that describes your business and a link to your website. Your signature line will be added to each of your posts, and as people read them, they may be curious about your business and visit your site.

When you are new to a forum, post an introductory greeting and let people know who you are. These forums are a great way to build relationships. However, it takes time to build relationships and establish credibility. Try to post regularly and avoid blatant advertisements of your business. Forums often attract a number of spammers whose sole purpose is to advertise their site. These spam messages are usually deleted by the forum’s moderators.

If someone asks a question that you have an answer to, by responding and being genuinely helpful, you will establish yourself as an expert in that topic. People will come to you with their questions and will trust your answers. They will remember you and be more likely to visit your site in search of more information on that topic.

You can also include links to your opt-in pages for your newsletter. This will drive traffic to your site and increase the amount of people on your mailing list. Adding links to your newsletter that leads to articles and other information on your website will further increase the amount of traffic to your site. If you are offering an e-course, a special report or some other discount for a product or service on your site, include a link in your forum posts. The members of the online communities you belong to will want to take advantage of your special offers.

Don’t be afraid to ask for referrals. Word of mouth advertising has long been considered some of the best advertising you can find. With the onset of these forums, your online friends can literally refer you to people all over the globe. You can also use the forums to network with other Internet Marketers, and they are a great place to find people to team up with on joint ventures.

By building relationships with other forum members, offering helpful information to establish yourself as an expert, and placing links to your website, you will be able to add a steady stream of traffic to your website.

julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.