Tag Archives: article writing

Why Article Marketing is Great for Generating Leads

article-marketingLong before the internet rose to its position of importance in marketing, the use of article marketing was considered a useful promotion tool in print media.  Today, the availability of online venues such as websites, ezines and newsletters via email have created an even greater need for well-written articles on a variety of topics.  As a result, article marketing has become a more powerful tool than ever before.

Article marketing is the practice of providing well-written content for distribution to websites and epublishers in exchange for a blurb about the author’s business and contact information.  These “bios” usually include a link to the business owner’s website.

When a business owner offers content for publication, it is equivalent to getting free ad space on countless websites worldwide.  The opportunity for exposure to the right market is significant, while the cost is virtually nil, making it a highly efficient means of business communication.

Unlike using email campaigns for lead generation, which net about a one percent response rate, article marketing targets a willing audience.  Readers either voluntarily visited the website on which the article is published, or have opted in to receive the newsletter or ezine.  This audience is inherently more open to the information contained in the article, and therefore more likely to follow the link to the author’s website to learn more.

Publishers who pick up the articles already have an audience of potential buyers in place.  Readers are interested in the content of the articles, suggesting they may be in the market to purchase products or services related to that content.  By comparison, the cost to purchase a list of such well-qualified leads would be formidable.  Providing an article costs no more than the investment of the time required to write it.

Business owners can further increase the conversion rate by including a link to a particular piece of information in the author’s bio.  Rather than linking to the home page, authors can include a link to an article on their own site that elaborates on the article topic.  Readers will be more likely to seek out additional specific information.

Conversion rates can be improved further by publishing an email address that readers can use to subscribe to the author’s newsletter or website.  Making the desired action as easy as possible increases the reader’s likelihood of doing so.  An auto-response can then be sent to new signa links to specific features of the author’s website.

Providing content to publishers in related fields can be a highly cost-effective means of increasing website traffic, generating qualified leads, and improving both brand awareness and ultimately, sales.

julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, homeschooling mom, business owner, professional writer, blogger, nature photographer and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

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I Can’t Write An Article…Can I?

writingIf you research Internet Marketing, you will find that articles serve a variety of purposes. Articles provide content for your site, which helps in your search engine optimization. You can market your website by writing articles and distributing them to reprint directories. As you can see, writing articles is very useful, and everyone can do it.

The first step is to decide what you want to write about. The choices are limitless. To start generating some ideas, think about why you are writing this article. Are you writing an article for your site? If so, keep your target market in mind. What do they want to know about?

You can do some keyword research to see what your target market is searching for. The content you choose is important, as the search engines will index this information. When someone searches for a specific term that is found in your content, the page on your site that features that information will come up in the search results.

Submitting articles to reprint directories is a great way to drive traffic to your site. By submitting your articles to directories, you are allowing other website owners and bloggers to publish your articles for free. As a trade off, they will include an “about the author” box at the end of the article. You can write a brief biography of yourself and include a link to your website. Again, think about the target market you wish to attract. Write articles on subjects that are found on your website.

You may want to link your article to a page on your site that has similar information, rather than simply linking to your home page. For instance, if you wrote an article about bathing newborns, but your site has information on older babies, too, sending the reader to a page about a three month old may confuse them. They want more info about newborns, so steer them to that section of your site.

If you are writing about something that you are not familiar with, use the web to gather some quick information and facts. It is okay to use this as a tool to learn about a subject. However, you must take that information you have gathered and put it into your own words.  Do not plagiarize someone else’s work.

Your article can be any length, there are no set qualifications. Many articles run between 300 and 500 words. If you are going to submit your article to a reprint directory, you may want to stay within those guidelines.

Before you publish an article to your site or add it to a reprint directory, run the spell check function on your word processor and read through the article to make sure the grammar is correct.

julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.