Advertising can be a very big topic among small business owners. It is not uncommon for small business owners to feel a little lost when it comes to advertising. There are so many choices out there that it can be a little confusing when trying to figure out the best advertising options.
Some business owners may feel that paid advertising will be their best option and seek out those choices. Others may be on a small budget that does not allow for much paid advertising. Because of this, they turn to free advertising.
Each group may be wondering if they are making the right choice and if they should keep doing what they are doing. In this article we will talk about the differences between the two types of advertising and give you the pros and cons of each.
Paid advertising includes things such as ads in magazines, newspapers, on websites, blogs, ezines, pay-per-clicks and so forth. The benefit is, of course, the exposure that paid advertising can bring. Unfortunately, the cost of these ads can get expensive, especially if the ad will be seen by a large audience.
Free advertising includes things such as social networking, commenting on blogs, article distribution, sending out press releases, posting on forums, and so forth. The main benefit of free advertising is that a business can receive a lot of exposure without paying out of pocket.
On the other hand, it can take up a lot of time to actively participate in free advertising and it is hard to say if it will bring in the exposure the business is hoping for. Sometimes a business can get lucky and their free ad will generate lots of traffic, but that isn’t something a business should depend on.
While some business owners may think they need to decide between the two, a third option is take part in a little of both types. A business owner can set a dollar budget for paid advertising and a time budget for free advertising.
By doing a little of both, the business owner has the potential for increased exposure while staying on a fixed budget.
The website’s statistics program will help the business owner stay on top of where their traffic is coming from and help them decide where to continue investing their time and money.
Another option is to use an ad tracking system, which will automatically track the each of your ad’s clicks and conversion rates.
Advertising is an essential part of owning a business. Without it, a business is going to have a very hard time finding new customers. By getting creative and participating in both free and paid advertising, a business owner can develop an advertising plan that truly works for them.
Julianne Alvarez-Wish is a military wife, mother, homeschooling mom, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.