Having a website for your home based business is almost a necessity in today’s high tech, internet-crazy world. Having a website might not be enough, though. Take a look to see how a web log, or “blog”, can help grow your direct sales business as well.
Many direct sales businesses offer their sales associates a website that links directly back to the parent company’s site. You might even have taken a bold step and chosen to purchase a domain name and created your own business website. Those are both good ideas, but perhaps you should also add a blog to your arsenal of online marketing tools.
You want to use every available option when promoting your direct sales business, whether offline or online. You wouldn’t think of starting a new home business without purchasing business cards. Why would you consider having one without using a blog to help generate leads and possibly recruit new team members?
A blog can be effective for promoting your business. It can also help you meet new prospects, either as customer or as part of your downline. Blogs can also be a creative outlet when you’ve had to deal with the restrictions of some direct sales companies. A blog can truly help your business reach a new level.
Before you jump on the blog bandwagon, however, you need to read and understand your company’s policy about using the internet for marketing. If they do not allow personal internet advertising it would be better to set this idea aside. Use whatever means they allow to do your marketing.
Consider your goals for having a blog and write them down. Know what you want to accomplish with your blog before you write your first sentence. Think about the people that will be reading your blog, usually your prospective customers or downline, then design your blog with them in mind. Find an area to focus on – whether sales, recruiting, or training – and build your blog around that focus area.
Blogging about your direct sales business gives you an outlet to discuss new products and specials that will be coming up, and gives your team members and customers a sneak peak at new items before they are available. Blogs also allow you to share things that may be related to your business but not a direct part of it. For instance, if your products relate to cooking, use your blog to post recipes for your readers to enjoy. Try to remember who your target market is and provide them with things they will find valuable.
It is easy to see why blogging has become so popular. Millions of people use their blog to express themselves every day. Why not take advantage of this tool and use it to help your direct sales business grow? All it takes is a little bit of time and thought, and a desire to offer your customers and team members another outlet to success.
Julianne Alvarez-Wish is a military wife, mother, homeschooling mom, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.