Marketing can be tricky. There are many variables to consider. It is much more of an art form rather than a perfect science. If you feel like you are not getting the results you should be, here are some tips on how to review and revamp your marketing strategy.
The first thing to look at in your marketing strategy is whether or not you are targeting the right market. Your target market is the group of people you are trying to promote your product or service to. For example, if you have created a nursing bra, your target market would be new mothers who are breast feeding. If your marketing efforts are not hitting that target market, you are probably not going to be seeing much response.
Another thing to consider is the color of your website and your ads, as well as the graphics that you use. Choosing colors in complementary tones will work best. If your website consists of harsh colors or colors that do not match, your visitors may click away before they even finish reading your advertising.
People enjoy seeing graphics on a page as it helps to break up the wording and adds visual stimulation. However, the pictures you choose should be easy to see and convey the proper message about your product or service. If the pictures are blurry or out of focus, or if they contain potentially offensive material, your website visitors will click away and they may not come back.
You may also want to re-evaluate your sales copy. Your copy is the advertising message that you communicate to others. You will want to make sure your headline is catchy and that you cover the benefits the customer will receive from your product or service. Many people are only concerned with “what’s in it for them”. If you do not clearly specify the things they will receive, they’ll move on. It is a good idea to be honest and keep things simple and concise. Avoid any hype or exaggerations.
Along with the actual wording of your copy, the layout should also be reviewed. Many people simply skim websites rather than read them from top to bottom. You can use a larger font for the headline, in order to draw the reader in, and then you can use things such as bulleted lists to highlight the important parts of the copy.
Finally, you will want to look at the amount of exposure your ads are getting. If you had a certain sales goal that you are not meeting, you simply may not be reaching enough people to meet that goal.
Julianne Alvarez-Wish is a military wife, mother, homeschooling mom, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.