When you create your business brand, you are creating the image that your customers will think of when they think of your business. Your brand is an integral part of your business identity. Your brand should tell the world who you are and what you do. It can be difficult to create something that does so many things. The following are some tips on helping you create your brand.
If you are having trouble figuring out what you want your brand to tell the world, take a few moments to answer questions such as:
* Who are you?
* How is your product or service different?
* How does this product or service help others?
* Who cares about this product or service?
The answers to these questions can tell you a lot about how you feel about your business and can help you communicate your thoughts and feelings to the world. This exercise can also help you narrow down your ideas and help you determine which ones make the most sense.
If you have never written a mission statement for your business, doing so can help you create your brand. Your mission statement is a written description of your business and what you plan to do. For instance, if you are an event planner, you may have a mission statement such as, “Our mission is to help people plan fun, creative, cost-effective events”.
Once you have taken the time to write your mission statement, take note of the things that come to mind when you read over it. Given the above example, it is obvious that you want to be known for planning very festive, creative events that are also affordable.
Now that you have that part figured out, you need to figure out how to incorporate that into your logo and slogan. Some possible slogans could be, “Planning fun and creative events on a budget”, or, “Fun and creative events that don’t break the bank.” When it comes to your logo, you may want to have something in bright colors or a whimsical design to communicate the fact that your business is about having fun and being creative.
Once you have created your brand, you will want to start establishing yourself as an expert in that field. Using the above example, you could start writing how-to articles and special reports, and even start giving speeches or teaching seminars that provide information on planning events that are fun, creative, and cost-effective.
You will start to notice that others will see you as their go-to person when they are in need of your service or product. This will bring in new business, as well as repeat customers.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.