As you start to join more and more affiliate programs, you are going to want to find a way to keep all of your information organized. Having a centralized organization system will save you time when you want to add a link to your page or view your sales for the month.
Some information you will want to have handy is the program or company name, a link to the log-in page for that particular program, your user name and password for that log in page, and your affiliate links for that product. If you are running any ads for that product, you will also want to keep track of where they are running, as well as the conversion rates. You can buy software that will keep track of this information for you. There are several to choose from. They can help you organize your programs, but they can also be costly, and you can find other ways to stay organized.
You can use a spreadsheet program, such as Excel, to keep track of your information. Creating your own spreadsheet also gives you control of the fonts, colors, and column headings. Spreadsheet programs also allow you sort data and perform other functions.
Your website statistics can give you some powerful information about your site. You may want to check them every day. This will tell you how many visitors have been to your site, as well as the pages your visitors entered and exited your site on. If there seems to be a page on your site that is driving traffic away, you may want to alter the page somewhat to make it more appealing.
Most affiliate programs that you are an affiliate for will have a section where you can log in and view the number of clicks you are receiving. You will want to keep track of this information, as it can help you determine what programs your market is interested in and which ones they aren’t.
You can also subscribe to an ad tracking service. This is helpful if you are trying to promote one of your affiliate programs by taking an ad out in an ezine or some other paid form of advertising. You will enter the URL of the product you are promoting (your affiliate link) and any other relevant information into the ad tracker. The system will generate a URL to place in your ad. When someone clicks on the URL it will redirect them to your affiliate link, but it will also track the number of hits. You will be able to see if the ad you bought was worth your money.
By keeping track of your affiliate programs and ads, you will be able to see very clearly what is working and what isn’t. This will help you determine where to spend your time and money. While it may take a little extra time to track everything, it’s worth it and can be more profitable in the long run.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.