Your conversion rate is the percentage of visitors who take a “desired action” when they visit your webpage. The “desired action” could be purchasing a product, clicking on another website, signing up for your newsletter, or anything else you want your visitor to do. In general, the higher your conversion rate is, the more money you are likely to make. The following are some tips on increasing your conversion rate.
Grab Your Visitors’ Attention With a Catchy Headline
Your headline is the first thing your visitors will read. You will want to grab their attention with a catchy phrase that clearly states the biggest benefit your product has to offer.
Give Your Visitor A Compelling “Call To Action”
Your page should include a “call to action”; some examples include “click here to purchase now” and “click here to sign up”. Try using words and phrases that create a sense of urgency, such as “limited time offer”. Remember, if you do not ask them to take action, they won’t.
Format Your Text With Bullets
Many people prefer to simply scan web pages rather than read them. Use bullets to explain your products benefits. Your visitors’ eyes will be drawn to the bulleted text.
Use The Correct Images
The images you use on your website should explain what your product is about in a visual manner. If you are promoting dog products and your site has pictures of rabbits, you are going to confuse your visitor. Your images should also be clear and easy to see.
Keep Your Site Professional Looking
Keep your site professional and easy to navigate. Having a professional looking site builds credibility. Keeping your site organized with easy to find links will keep your visitors from getting “lost” and clicking away all together.
Add Your Photo and Signature
Adding a photo of yourself and your handwritten signature will also add to your credibility and create trust. Your visitors will get to see that they are doing business with a real person; not some nameless, faceless computer.
A testimonial page will provide further credibility. If possible, ask the people that are providing the testimonials to allow you to publish their photo. If your visitors see that real people, just like them, are using your product (and are satisfied with it); they will be more likely to purchase from you.
Give Them More Than One Payment Option
Giving your visitors more than one payment option will only help increase your sales. Perhaps your visitor wants to pay by paypal as they are unsure of submitting their credit card info online. However, if paypal is your only option, you will be losing out on sales, as not everyone has a paypal account.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.