How to Choose Between Affiliate Programs

affiliatePeople that are new to affiliate marketing have to face hard decisions.  There are thousands of programs available, and choosing which ones to promote can be difficult. There are thousands of affiliate programs out there. However, it is better to be selective upfront; promoting the wrong type of affiliate programs can cause you to waste a lot of time and miss out on commissions. Here are some tips to help you choose which affiliate programs are right for you:

Keep Your Target Market in Mind
When comparing affiliate programs, it is important to remember who your target market is. What type of products do they want to purchase? If your target market is people interested in quick and easy meals, putting ads for cell phones on your site doesn’t make sense.

Do You Stand Behind The Product?
Are you proud to promote the product? If you have mixed feelings about the product, don’t promote it. It doesn’t matter how popular a product is or how well it sells; if you wouldn’t recommend the product to a friend, don’t waste your time on it.

Know What You Are Getting Paid For
Most affiliate programs will pay you a commission on the sale of an item; however, some will pay per lead or per click. This information can help you choose between programs. You may think you will earn more with a pay per lead plan, as it may be easier to get someone to click on ad versus buy a product. However, you could earn more by promoting a product that pays per sale. For instance, if you get paid $1 per lead, you will need 100 people to take action to earn $100. If you get paid 10% commission on a 100 product, you only need 10 people to take action in order to earn the same $100.

Commission Rates
When comparing affiliate programs, don’t be fooled by simply comparing the commission rates; a commission of 20% on a $50 product is $10 while a commission of 50% on a $10 product is only $5. You will earn more by promoting the product that pays a lower commission.

Product Price
If a product is priced too low, you will have to sell a lot of that item in order to earn a decent commission, and if a product is priced too high, there may not be enough people willing to pay for it. When choosing between affiliate programs, try to find a product that is moderately priced – not too low and not too high.

Commission Payouts
Different companies will have different ways of completing your payments. Some may require you to earn a certain amount before they will send you payment; some may only pay at certain times of the month. Know what their rules are before you spend a lot of time promoting a product.

julianne-wish-avatar15Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.



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