As with any type of business, your marketing efforts can determine whether or not you succeed. Your information product is no exception. There are many methods for marketing information products; the following are some tips to help you decide which method might work best for you.
Before you decide on a method, there are some basic tools you will need. It goes without saying that you will need a website in order to sell your information product. Giving your product its own domain and having a single landing page can help increase your conversion rates.
If a visitor to your site is distracted by links to other information, she may navigate away and not come back to your sales page. However, if your visitor only sees your landing page, it will be easier to convert them into a sale. Keep your landing page neat, clean, and easy to read. Do not use distracting colors or hard to read fonts. If you are not the best copywriter, hire one to do the writing for you.
Create a free companion product that goes along with your paid product in order to build up your mailing list. For instance, if you are selling an e-book on how to pay off credit card debt, create a free e-course and include a sign up sheet on your landing page. If your visitors are somewhat reluctant to buy the e-book the fist time they come to your site, they may sign up for the free tips, and you can continue to market your e-book to them through the e-course.
You can market your product online via pay per click programs, such as Google Adwords as well as buying ad space on another website or ezine. Remember to keep your target market in mind. What keywords are they most likely to use when searching for your product? If they were surfing the web, which sites would they most likely visit and which ezines do they most likely subscribe to?
You can also market your product offline. You can create some flyers or order some business cards. Hang them up on bulletin boards around your local area. You may want to create a direct mail campaign and send postcards describing your product to people in your target market. There are several companies that sell mailing lists. You can enter in the demographics of people you want to market to, and the company will provide you with a list of addresses.
Clickbank is an online marketplace that focuses exclusively on digital products. You can set up an account for just under $50. Clickbank offers an affiliate program and once you set up an account and upload your product, any of Clickbank’s affiliates can start marketing your product. For more control over who is allowed to market your product, you may want to start your own affiliate program.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.