If you are new to building websites, you may think that the actual construction is the hard part. After a while, you will start to realize how hard it is to keep your site updated and full of fresh content. That is where the real work lies.
Constantly adding new articles is the best way to keep your content fresh. If possible, try to add a new article every day. This will also help your search engine optimization. Search engines love content and the more content you have, the more traffic they’ll send to you.
If you do not like to write, you have options when it comes to keeping your content fresh. You can find free articles that you can publish through reprint directory sites. You will have to include the author’s bio box at the end of the article, though.
If you would rather not promote someone else on your website, you can buy private label rights articles. Also known as PLR, these are pre-written articles, often sold in packs. These are inexpensive; however, they are sold to more than one person. If you are looking for fresh, original content, you may want to hire a ghostwriter. Ask other internet marketers for referrals. Many people use ghostwriters; it is not uncommon at all.
Keep your content timely. Nothing says “stale” better than outdated content. If something of importance is happening, find a way to include it into your content. For example, during the month of October you can include information about Breast Cancer Awareness.
If a holiday is approaching, add information to your site that your target market can use. For instance, if Halloween is drawing near, and you have a website targeted to families, fill it with information on making costumes, carving pumpkins, and staying safe while trick-or-treating.
When an event is over, remove the information from your home page. If you published pages that contain articles about a certain event, move the links to an archive page.
Your readers will still be able to find the content, but your home page will remain fresh looking.
When celebrities are in need of a fresh image, they get a makeover. This can work for your site as well. If you have been using the same banner for your heading since the day you first went live on the internet, change it up a little and see if your visitors take notice.
You can keep the look of your site fresh by Including photos, graphics, and illustrations. As you add or delete content, move your images around. Your visitors will automatically know something has changed when they see your page.
You can use the updates you have made as a way to increase traffic to your site. Let your mailing list know about site updates by sending them a weekly or monthly newsletter. You can include article excerpts with links to the full text, for instance.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.