If you are new to Internet Marketing, driving traffic to your site may sound complicated, but it isn’t. It may take a little time and effort, but having a steady stream of traffic is worth it. Here are some ways to start building your traffic.
Defining your target market ahead of time is very important when it comes to directing traffic to your site. You can have all the traffic in the world, but if they aren’t interested in your product or service, they aren’t going to turn into a customer. However, if you know who your audience is and what they are looking for, you will be able to offer it to them and your conversion rate will be much higher.
Keywords are the words and phrases your target market uses when they search for your product or service. Knowing what those are in advance can help you optimize your pages by using those keywords in your meta tags and page titles. When search engines perform crawls through the Internet, your pages will be indexed with those keywords. If someone performs a search using the keywords on your site, it is likely that your site will be listed in the search results.
Content is another factor that goes hand in hand with keywords and your target market. When your target market is looking for information, what kind of information are they looking for? For example, let’s say you have a travel themed website and you have done some research and established that people are looking for budget friendly family vacation ideas. By doing a little research and establishing all of that, you’ll know what kind of articles to include on your site.
Having links that come into your site is also a great way to drive traffic to your site. If you have a blog, add posts with links pointing out articles and other information on your site. If you participate in online forums, adding a link to your site in your signature line can also drive traffic to your site.
Writing articles and distributing them to reprint directories is another great way to add to your traffic. Other website owners visit these directories in search of articles they can use on their site. Each time someone publishes one of your articles, they will include a few lines at the end of the article that you have written about yourself and your site. Your article and the links to your site could be published on many different websites, bringing your website to the attention to a limitless number of people.
By using these methods you find the traffic flowing to your site will increase. Check your website’s stats and track your results. Experiment to find what methods work best for you, and you will be able to drive even more traffic to your site.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.