“If you write, they will come”… What does that mean? When it comes to the web, the more you write, the more traffic you’ll have flowing into your website. Whether it is content you feature on your site, blog posts or even press releases, if you want people to know your website exists, start writing about it.
You may have heard the phrase “content is king”, and there is a lot of truth to that. The more quality, informative content a site has the more reasons a person has to visit that site. Adding a steady stream of articles and other information to your site will help the search engines find your site and will also keep visitors coming back for more information.
When it comes to articles, don’t just stop with adding articles to your own site. Other website owners are in search of fresh, quality content, too and could use your articles. You can add the articles you write to a reprint article directory, and when a website owner publishes your article, the links that you have chosen to add to the “author’s bio box” will be included. A limitless number of people will be able to read your articles and see your links.
Keeping a blog is another way to increase traffic to your site through writing. Update your blog regularly, several times a week. Your readers will come to see you as an expert and will visit your site for more information on the topics your site features. Point out new articles and other information that you add to your website in your blog posts, including links to your site.
A press release is a way to get free publicity through the media. The purpose of a press release is to give the media, usually newspapers, information that is useful, relevant and interesting. Don’t stop with “paper” newspapers – also include online newspapers in your press release distribution.
If you have never written a press release before, don’t worry. Here are the basic things you will want to include. Include your name, URL, address and phone number at the top of the page. The words “press release” should be centered, in bold, and in all capital letters under that. Below that, print the name of the person you want the press release to go to, and the release date for the information. If the information can be released at any time, you can use the words “for immediate release”. Give your press release a title, and below that include the “who, what, where, when and why”. At the end of your press release, include three # symbols, centered directly underneath the last line. If possible, print your press release on letterhead that displays your business name and logo.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.