When you have decided that you need to advertise you have to start somewhere. Some of this decision will depend on what you are advertising and the market niche you want, as well as who will be managing the advertising – you or an agency.
Another bridge to cross when deciding upon where to start for advertising is how much help you want and how much you are willing to do yourself. Your budget will affect the kind of advertising you can do and this helps determine where you start. Your advertising decision will also be based upon the type of business you have.
So let’s discuss some different kinds of advertising and where to go for these types of advertising.
* Internet advertising is a popular form of advertising and generally less expensive than television. It can get into more niches than newspapers, radio or magazines. Internet advertising also uses auto responders, though you do have the choice not to use these. Auto responders will automatically forward a response or information from an incoming email or a set subscription.
There are also blogging and article submission options. Article submission is simply writing and submitting articles to directories. With a blog you can submit this to a directory as well.
Affiliate marketing is also available. Affiliate marketing will also connect you to many other companies, and you will generate an additional income by using affiliate marketing which can help offset the overall cost of advertising. A lot of internet advertising is used for those companies that are internet based.
* Direct mail advertising is another form. We have all received the envelopes full of different kinds of coupons. Even though industry states that this is mainly for business to business advertising, it also happens to hit individuals who have no business and it is becoming more popular. There are printing costs associated with this, which will depend on how many coupons you wish to have distributed. This can be coupled with magazine ads or newspapers.
* Radio ads are also popular. These can be anything from public service announcements to podcasts in which you will play a part, to local radio stations that are in line with the product or service you are offering.
* Television advertising is probably the most powerful of all advertising forms, simply due to the amount of people who watch tv as a leisure activity. This is also the most visual and can hold more appeal simply for that reason. Television advertising is also the most important.
So, the communication levels and the markets you are trying to reach will determine where you will end up going for advertising. Ask yourself how many buyers you want to reach and consider the demographics of this answer. Make a few phone calls to ad agencies and see what they have to offer or what ideas they can give you, or shoot off a few emails to an online marketing company.
Either one of these approaches should be able to drive you in the right direction and if you are in the right direction then your business will be to.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Colorado State Leader for the National Association for Moms in Business and the owner of The Wish Place. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.