Copywriting and sales go hand in hand. The point of copywriting is to publicize your products or services and invite your readers to become your customers. If you create great copy, you will clearly define what you are offering and create urgency within your readers to become customers. When you create great copy, your sales will increase.
Keep your information clear and easy to understand. Answer the questions who, what, why, where, when, and how. If you leave your readers with unanswered questions, you are opening up possible objections. If they don’t understand something, they will be less likely to purchase your product or service.
As you write, try to write from your readers’ point of view. People want to know “what’s in it for me?” Your job as a copywriter is to answer that question. What is your product or service going to do for your reader? Why do they need it?
It is natural for you to want to explain the features and benefits of what you are promoting. For instance, if you are promoting an informational product you created on designing websites, you may include a line such as “this product features a video tutorial that will allow you to follow along and watch me build a sample website”.
By changing the line to read “this product features a video tutorial that will allow you to follow along with me as I build a sample website. This will give you the practice and confidence you need to build your own website” gives your reader a reason to purchase your product.
Great copy includes a call to action. Don’t get so caught up in explaining your products that you forget to ask the reader to buy the product. Some various “calls to action” include the phrases “buy now”, “call now”, “click here now”. If you don’t ask for the sale, you won’t get it. Many people only read the opening and close of sales letters. Make sure you include a call to action at the beginning of the letter, and include a P.S. section at the end that closes with a call to action.
When you make your readers an offer, give them an offer that is too good to pass up. Offering a discount for a “limited time only”, for instance, prompts them to act fast. Other incentives would include a special bonus included with their purchase. To increase your sales, create urgency within your reader.
Copywriting is a skill that can be learned. It doesn’t come naturally to everyone. Keep practicing and your copywriting will become more effective.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.