Building a website the right way will ensure you get plenty of traffic – Not just today, but repeatedly over time. Most people who get started in web marketing try to cut corners and end up getting nowhere. The reality is, if you build your website the right way from the start, you’ll be able to create a very nice steam of traffic and income for months and years to come.
What Makes a Successful Website?
A successful website is based on giving real value to your visitors. In other words, it’s not based on trying to game the system, not based on trying to earn a quick AdSense check, not based on any black hat or spammy techniques.
These are websites that people will actually pass on to their friends, because the content is so useful. If you create a genuine online asset, that’s when the payoff really comes.
Why Great Content Matters
There’s a saying in the world of journalism: “Content is King.”
It doesn’t matter how pretty your site is or how good you are at writing copy. If the actual content, the real meat of your website isn’t good, then you’re not going to succeed.
Having great content will mean having your content passed around, getting links and getting ranked. Make sure your content is truly first class.
Work With, Not Against, Google
It’s true that you can game Google for a short period of time. However, eventually Google will update their algorithm and put these kinds of sites out of business.
It really doesn’t make any sense to try and game your way around Google when you can actually give Google what it wants instead.
What does Google want? Good, high quality, relevant content for its searchers. If you give Google’s users that, then every time Google updates it’s algorithm you’ll win instead of lose.
Connect With Your Visitors
Connecting with your visitors is key. If you can build a real relationship with the people you’re serving, you’ll get both links and traffic.
You’ll also start to become better and better known in your market. If you treat your market as just a “target market” to market to, you will get some traffic and sales. However, if you treat your market like you’re talking to real people, then you’ll actually start to build trust and a reputation in your industry.
That’s when your site will start moving away from small-time internet website to a real business.
It Doesn’t Pay to Cut Corners
There are many, many marketers who’ve been trying to cut corners for years. They’ve started website after website trying the latest blackhat techniques to no avail.
Sure, you may make a few bucks here and there by cutting corners. But in the long run, you will spend far more effort cutting corners than if you just built an asset with real value right from the beginning.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.