Affiliate Marketing – How to do it Right

When embarking on affiliate marketing to bring more money into your business, or to create an entire business based on the affiliate marketing, there is no need to reinvent the wheel. Right, is very subjective, by doing it right, I mean, making money in an ethical and legal way, in the most straight forward way possible.

Relevant Products — Product choice is the most important aspect of affiliate marketing. Make sure that your product choices are relevant to your niche. Product choice is as important in affiliate marketing as song choice is for contestants on American Idol.

Awesome Products — In addition to matching your niche and being relevant to your market, the product should be awesome. The product should under promise and over deliver to your readers. Don’t fill up your blog or website with tons of mediocre products in hopes your readers will click on something. Instead, choose really amazing products in order to educate your readers to trust your recommendations.

Marketing Mix — Don’t rely on only one method of marketing your great affiliate products. Instead, mix it up with reviews, blog posts, emails, article marketing and pay per click advertisements. Use every channel you have open to you in order to promote each new affiliate product. Your efforts will pay off long beyond the main campaign.

Honest Reviews — When giving reviews on a product, make sure that your review is honest and based on your real experience, or the experience of your review writer, if you hire someone to write reviews for you. You don’t want to be caught off guard by an angry reader who believed your review. If your review is based on reality, it will mean a lot to your readers and it will show through.

No Spam — Even well known affiliate marketers promotions boarder on spam sometimes. I’m sure you’ve received many emails in one day to the point it almost felt like harassment. Spam is thought to be when someone does not opt in to a list and receives unsolicited emails anyway. But it can be very spamish to send too many emails too whether people opted in or not. Also, there is much more to spam than opting in or out. Look up the CAN-SPAM act.

Remember your goals — Don’t get side tracked from your main goals, and your main products and services that you wish to promote from your website and blog. There are so many different products and solutions out there, that it can be difficult to avoid distraction by all the shiny objects out there. However, it’s imperative to keep your goals for your niche in mind and do not stray outside it in order to have a cohesive business that works.

Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

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