If it’s one thing moms can do it is stick together. Making life run smoothly with kids, home and career can be a tall order. Communicating with other moms helps to ease the stress. If you are looking for a business venture, why not make money helping moms just like yourself?
What will you offer to these moms? Well, your product is as close as your memory. Your expertise is the product you can market to moms everywhere. There are situations that you have encountered and overcome as a mom that other mothers are facing too. They could benefit from what you know to make their life a bit easier.
Packaging your Product – EBooks
Put your advice down on paper. You probably have a lot of good advice to offer but it won’t sound like much unless you can get it out of your brain and into a legible format. If you have a talent for writing this will be less of a challenge for you. Take a writing course to bone up on the finer points of writing outlines and organizing your thoughts on paper.
Your format for these organized thoughts is an eBook. Everyone has heard of them but might not know exactly what they are. An eBook is essentially a book in digital form. You can create and publish them yourself. For the work that you put into the project, you are greatly rewarded with pure profit.
The first consideration is the length of your eBook. A typical eBook can have as few as 70 pages or as many as 150. People will pay more for longer eBooks.
EBooks are popular media because they can be downloaded or printed in an instant. As soon as the payment is processed, the customer gains access to the eBook. No storage space other than what is on your computer or flash drive is needed to house the eBooks you buy.
Selling your EBooks
Consider your market – other moms. Let’s say that the subject of your eBook is getting a toddler through the terrible twos and threes. Fill your eBooks with information that moms want to know:
• Tips for bedtime
• Disciplinary tips
• Going out in public
• Dealing with mom stress
• True life examples
All of these ideas can be used to flesh out your eBook. These same bullet points can be selling points for your eBook. When creating the eBook website page, use snippets from stories in the book, testimonials from others who have read the book and a partial list of chapters in the eBook as advertising on the page.
Condense chapters into enticing articles that you submit to article directories. Don’t give away too much because you want moms to buy your eBooks. Supply a link to your website in the resource box.
As a mom you can join online forums to share your helpful advice with other moms. Use a link to your eBook page in your signature line for easy access. As you develop a following on these forums, other members will visit your site and see your eBooks.
EBooks can be used to share information that you have learned as a mom with other moms. They are easy to create and with a marketing strategy, can bring large profit to your business.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.