Mom Profile: Joy Randel of Dazzle Dog Delight

As Stay at Home moms we love living in the Colorado Springs area because of all it has to offer…especially the outdoor activities.  Stay at Home moms also love their pets.  In Colorado Springs, a high percentage of families have dogs.  In every part of town, you will see moms with their children out walking their dog(s) at all hours of the day.  Stay at home moms, whether single or married in Colorado Springs, rely on their dogs not only as companions, but as protectors and good judges of character.

Since Stay at Home moms love to pamper their pets, what better way to do that than through the online boutique Dazzle Dog Delight owned by stay at home mom Joy Randel. Dazzle Dog Delight also has a radio show that focuses on all things canine/human including how dogs can help moms and children.

Joy, tell us about yourself.

My wonderful husband and I have an eight year old daughter.  We also have a Labrador Retriever – Greyhound mixed dog.  While we live in the city, we are only about ten minutes away from a wooded regional park.  We spend time each weekend taking long family walks through the park.  I have been a vegetarian for over 40 years because of my love for animals.  I think best when standing on my head.

Tell us about your business.

Dazzle Dog Delight is an online gift boutique dedicated to prividing doggies and their humans that love them the highest quality gifts and sundries.  From collars and clothing to toys and treats, if your dog needs it, Dazzle Dog Delight’s got it.  And Dazzle Dog Delight is not just for the upper crust pooch with her snout pointing skyward either.  Dazzle Dog Delight founder and CEO Joy Randel is committed to giving back to the animal community which is why 5% of all profits go directly to the SPCA.  Adorning your dog with the best in canine bling while helping less fortunate pups…what could be better than that?

Dazzle Dog Delight has over 100 products.  What sets Dazzle Dog Delight apart from others is the quality and distinction of each product offered.  The collars are unlike any you will see at the big box pet stores and the range of styles can’t be beat!  Whether your dog is a non-nonsense Pit or the fussiest of Yorkies, Dazzle Dog Delight has the perfect collar to compliment your pooch’s unique persona.  And if your chilly Chihuahua needs a sweater, or your loafing Lab needs a bed, Dazzle Dog Delight has those canines covered as well!

Dazzle Dog Delight also has a radio show on BlogTalkRadio where you can download free podcasts about pets and their human relationships.  Our podcasts can also be downloaded from iTunes.  Dazzle Dog Delight Radio Show is a program that focuses on the myriad of ways dogs contribute to the lives of women and children.  Joy hopes to use Dazzle Dog Delight as a forum for discussing how we can utilize the sacred dog/human relationship to empower and enrich women.  Dogs are special, complicated creatures with amazing instincts and awareness when it comes to assessing human beings, and this can be a powerful tool for their female masters.  Of course, we also enjoy light-hearted conversations about the way our pooch pals make us laugh and keeps our lives buoyant (even while driving us crazy).  We have radio segments on dog massage,

communication with animals, pet friendly decorating, how dogs can get you through a mid-life crisis, dog grooming and more.

What has been your biggest challenge so far?

The biggest challenge has been not having enough time in the day to do everything that needs to get done.  I overcame it by setting up a system where I do specific tasks at certain times of the day.  I plan my week out ahead of time and decide how each day is going to segmented for that specific week.  Each week I re-evaluate and make changes.  I also set up a goal board so everything I do has to meet one of my goals or I don’t start doing it.

What has come the easiest for you?

The easiest aspect of my role which has evolved naturally through conversations is teaching other women to run their own businesses.  I informally teach women how to balance their business and personal lives.

Where do you advertise…or do you?

Dazzle Dog Delight online boutique has been featured in Dog Fancy Magazine, Urban Dog Magazine and several major newspapers across the country.

What would you like to sugges to a mom who is interested in starting her own business?

I would suggest to all moms who are interested in starting their own business that they do a lot of planning.  I would recommend that they do a business plan and a marketing plan.  I would also recommend that they plan how they are going to divide their day between their business and personal life.  One last thing…they should always make time for themselves to relax.

Many thanks to Joy Randel of Dazzle Dog Delight for sharing her advice and her story.  Vist her online botique, read her blog and find her on facebook.

Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

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