Tell us about yourself.
I am the mom to two wonderful kids (Gracie 11yrs. and Joey 8yrs) and have been married to my husband Jason for almost 14 years. Before having kids, I was an ad chick— a VP account director for the 2nd largest ad agency in Chicago working on accounts such as Kraft Foods, Illinois Bureau of Tourism and Children’s Memorial Hospital. After my son began going to school full time, I knew that I couldn’t go back to the ad business and be the kind of mom I wanted to be so I decided to try to think of a business I could run from home.
I love to travel, exercise, read, do yoga, and play with my kids. I try to learn something new every day (or at least once a week 🙂 )
Tell us about your business.
My company is called Fairytale Wishes, Inc. I manufacture all natural aromatherapy sprays for children to help empower them to overcome common childhood fears and anxieties in a fun, interactive way. Each spray comes with a mini-fairytale written by our magic fairytale wishes frog, Freddy and a bit of magic glitter. Currently we have 4 sprays in our line:
Sweet Dreams Spray (lavender scented)– Spray this on your child’s pillow and it chases bad dreams away.
Monster Repellent (Bubblegum Scented)– Did you know that Monsters are terrified of the smell of Bubblegum??? It gets in their fur and their fangs and their tentacles and then they can’t come and scare everyone so just the scent of bubblegum keeps them far far away. Spray this in your closet, under your bed or anywhere you think a monster or anything scary might hide.
Super Hero Spray (Peppermint Scent)– Give your child’s clothing a quick spray of this energizing scent to give them courage and confidence all day. Whether they are taking a big test, going to the doctor for a shot, getting on the bus for the first time etc etc.- this spray will help them face anything in their day.
Happy Camper Spray (Grape Jelly scent)– Take this spray to summer camp or when leaving home to help keep homesickness far away. This sweet scent will help your child banish homesickness so they can get on with the fun that they are having when away from home.
What has been your biggest challenge so far?
Having enough cash flow to get the word out about our products and create a huge demand for it. Every house with kids could use a bottle of Fairytale Wishes sprays to help give kids a “Happily Ever After!”
What has come the easiest for you?
The creative aspect of developing these products. They came from my own experience as a mom in helping my kids deal with their own fears throughout their childhood.
Where do you advertise…or do you?
Currently, I focus more on PR. I have found it to be more effective in creating a demand for our products. I have advertised in Creative Retailer Magazine which is a trade publication.
What would you like to suggest to a mom who is interested in starting her own business?
The best advice I could give any mom interested in starting her own business is to find a great network of women who have done the same thing. We are all so eager and willing to help a fellow mompreneur out with anything and everything. Ask a lot of questions. Never give up if you are really passionate. Be prepared to evolve an idea based on feedback and advice. Get your kids involved so they feel part of the process and not left out. Always remember—The harder you work, the luckier you get and if you love what you do—it doesn’t feel like work!
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.