Many moms are ‘mommy’ bloggers. Many want to ‘monetize’ blogs in order to have their blogs make money so they can make an income from home while blogging. This is the second in a two part series to help mom bloggers be successful.
In part one of How to Have a Successful Blog, we reviewed key words, indexing and blog directories. Remember, if your blog is indexing, do not move it or re-start it. Dedicate yourself to it and post consistently.
Headlines are as important as the body of a blog post. A headline needs to catch the attention of a reader. Consider using some of the following ideas for your headlines:
- Include the words ‘press release’. If it is indeed a press release, be sure to include it in the headline.
- Lists. People often search for lists of things they need. Be sure to make sure your headlines reflect the fact that the body contains lists. For example, ‘Seven Savvy Strategies for…”
- Use words such as ‘a quick way’, ‘fast’, ‘immediate’, ‘right now’
- If it is a parenting article, the headline could contain something such as ‘what every parent needs to know’
Be sure that headlines are catchy. Headlines should be used as bait…to garner the attention of your audience. You may also want to consider using your name and/or the name of your business (if applicable) in your headline.
Once the headline is established, it’s time to move on to the body of the post. The ideal length of a blog post is 250-400 words. It should be long enough to convey a complete idea or story, yet short enough to not lose the reader. Remember, many readers have short attention spans. Be sure to maintain a reader’s interest. If a story is long, break it into parts.
In the body of the post, include hyperlinks. Also include hyperlinks in your byline. A byline hyperlink could link to your ‘about us’ page on your website.
The close of posts should all read the same and also contain hyperlinks. You can see an example of a close with hyperlinks here.
Add tags to every post. Tags should be those that are commonly used by people searching so your post can be found. Think about the way that people speak. Consumers may not be familiar with or use the business specific ‘lingo’ the writer is familiar with.
Add a photo to every post. People like to see pictures so try to add one to each post. More than one is not necessary unless the subject matter specifically needs it.
One thing that cannot be over emphasized is the frequency of blogging. Be sure to blog several times a week at a minimum if you want to grow your readership.
Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.